I keep on telling myself that – sort of like a morning mantra.
Oh, I’m not referring to creating an alter ego or a different persona just to have people like you. No. I’m referring to what’s the real “YOU” and how you project that to others.
Picture yourself as a can of soup. The label would say something about you . . . a sales and marketing design, a logo, color combinations, et cetera. All of these will affect how consumers [people in general] perceives you. Will they pick your brand of soup or will they not? Is your label enticing enough? Why would they choose you amongst others of the same kind? What makes you “YOU”?